How to Implement Mobile SEO

Is your site optimized for mobile use? Do you know how to optimize your website for mobile use?

This may sound a little foreign, especially if you are starting out in business and you are told that your business has to be online and operating under specific conditions. In this article, we will break down mobile SEO and the tips you should implement. For a Vancouver personal injury attorney setting up their practice, this advice will be invaluable.

First, mobile search engine optimization refers to making your site’s resources accessible to the search engine spiders.

It is important because internet penetration is increasing and the number of mobile searches hitting the roof. Did you know that 58 percent of all internet searches are done from a mobile device, with more about 28 billion queries performed on mobile devices and not desktops? With this information and the fact that Google’s algorithm is optimized for mobile users thanks to the mobile-friendly update (Mobilegeddon), you have no option other than complying.

It is also a big deal because of Google’s Mobile-first index which ranks search engine results based on a site’s mobile friendliness. With Google showing their mobile index for all their searches, how do you ensure that people looking at your page on their phones don’t get the desktop view on their mobile (smartphone) devices?

The M configuration

This is similar to using separate URLs. For this to work, you should have the primary desktop and the mobile versions of your website. Your site should be able to figure out the device that users are using to access the site, and then direct the user to the URL optimized for the device.

Unfortunately, this option isn’t easy to manage. It is an option though.

Dynamic serving

By serving content dynamically, it means that all your content is available at the same URL although you show each user using a different CSS/ HTML, depending on the device they use.

This option is preferable to the M configuration although there is a constant need to create different versions of your content for newer devices since the site may not recognize the new device.

The responsive designs

This is one of the best ways to implement mobile SEO. The responsive design ensures that the content and the page’s layout respond to every user, individually.

It doesn’t require separate HTMLs for different devices or even separate URLs. It holds all content on one URL for simple sharing and link building. It also simplifies SEO problems, it is user-friendly, and it doesn’t create redirects.

So, how should you optimize your website for mobile?

  • Allow Google to crawl everything

A bad idea would be blocking Google bot from accessing CSS, Javascript and other parts of the site’s code. Crawling everything is the only way for Google to determine if your site is mobile friendly or not.

  • Take advantage of Google’s Mobile Usability Test

This is a tool found in Google Search Console, and it lets you know if your site has usability issues. Other than Google Search Console, you could also use Google’s Mobile-Friendly Test.

  • Get rid of popups

Like your mobile users, Google hates popups, especially the ones that affect mobile users. Google can penalize you for using popups, although there are a few acceptable popups.

Finally, you can optimize your mobile site for all UX signals by increasing the master mobile site speeds, make your content easy to read on smartphones, use HTML5 for video and all animated content, and use the viewport content tag.