The interaction between people of the same organization for effective production is referred as business communication.examples of aspects included in the business communication are;advertising,consumer behavior,customer relations,marketing,branding,event engagement,employee engagement.
print media,television,radio,internet,word of mouth are examples of channels used in business communication.
various colleges and universities acknowledge the importance of including business communication as a unit in their curriculums. the importance of the business sector in our society as a source of income makes business communication important to learn. good communication among all members of the business organization is crucial for productivity.
for a business communication to be good the choice of communication method matters.one example of a communication method is use of web-based communication enhancing communication at different place and time.secondly, Video conferencing which allows people at different places to communicate interactively.Reports which has documentations of the undertakings of each department in the organization. business communication is enhanced through this method of business communication. use of presentations as another method of communication that is crucial in enhancing results. presentations are made through audiovisual materials that includes; hard copies of reports, Microsoft PowerPoint or adobe flash.documented face to face meetings and forum boards are important in the business communication.suggestion box are used by employees to enhance business communication. employees use the suggestion box to communicate to the managers by dropping suggestions in the box.
Within an organization there are various direction of communication which enhances effective communication.there is use of top-down communication direction in business communication where there is use of memos,circulars,newsletters,e-mails and others by the managers to the employees. the use of bottom-up direction where the employees communicate to the managers using e-mails,reports,suggestions is used..Horizontal communication involves the communication between employees of the same level.use of circulars-mails, telephones enhances horizontalDiagonal communication is the communication between managements of different levels who have no direct relationship.
other things to consider in business communication are as below.use of face to face communication is preferable as it involves interaction between customer and clients hence effective sales. the opportunity to see and test the product is important because it helps convince the customer.maintain a good eye contact to improve on the face to face communication. In the Use of emails in business, there should be careful choice of words used in the communication.telephone use should be brief .clear,and productive of a positive attitude.the skills of listening are important,which includes listening carefully without interruptions.
business communication is an important aspect of a successful business.